Understanding Generation Z's religious and spiritual role models: initial findings from a qualitative study using a story completion method

David EA, MacLeod C, Kelly P, Monajed S, Spatcher K

This presentation shares initial findings from a qualitative study that employs an innovative story-completion method. The study seeks to understand the religious and spiritual role models of 'Generation Z' — specifically, young people aged 18 to 27. The study has two major research questions. First, in light of increasing disaffiliation from organised religions (traditionally the source of canonical role models), the study asks: to whom, if to anyone, do young people look for religious and/or spiritual guidance today? Secondly, acknowledging the scepticism prevalent among young people towards traditional role modelling (which is often perceived as perpetuating biases and systemic harms), the study asks: how does role modelling operate from psychological and ethical perspectives? Is role modelling primarily a positive force, involving admiration and emulation of exemplars? Or does it tend towards negativity, breeding resentment towards presumed role models and instigating efforts to alter the social contexts in which flawed exemplars are endorsed? Through an analysis of narratives provided by approximately 100 participants, the study aims to advance our understanding of the religious and spiritual development of contemporary youth. The insights gleaned will be of interest to religious organisations and civil society institutions alike. The presentation will be delivered by members of an early career research team, including Gen Z research interns from backgrounds that are typically underrepresented in higher education.